Resume
EXPERIENCE
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NOVANT HEALTH, Charlotte, NC
SENIOR CONTENT SPECIALIST (freelance)
October 2021 - Present
Senior strategist and lead copywriter for all marketing copy for the leading health care system in North Carolina. I concept, develop and craft innovative and strategic original content for all traditional, digital and social channels throughout Novant Health’s footprint.
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CRAWFORD ADVERTISING AGENCY, Greenville, SC
CREATIVE DIRECTOR
August 2018 - September 2021
Creative directed the copy, content and design teams. We concepted, developed and crafted innovative and strategic original marketing content across all traditional, digital and social channels for a variety of clients such as Michelin, United Community Bank, Prym Consumer USA, Haywood County TDA and University of South Carolina and University.
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TOYS “R” US, Wayne, NJ
CREATIVE CONTENT MANAGER-DIGITAL EXPERIENCE
September 2015 - July 2018
Creative lead of the in-house digital agency team. We concepted, wrote, designed and produced innovative and strategic marketing campaigns for all assets on the website such as: weekly homepages, category pages, explainer videos, digital catalogs and over 20 different landing page experiences for an assortment of toy categories. We also created all customer-facing digital communications including: emails, dynamic emails, banners, rich media units, static posts and videos for all social channels including a weekly YouTube series.
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MACY’S.com, New York, NY
CREATIVE COPY MANAGER
September 2013 - August 2015
Creative directed my team on digital projects for the Men’s, Kids’ and Women’s fashion divisions which included writing and designing landing pages, sitelets, expandable banners, static pages, and emails for one of the largest fashion retailers in the world.
CRAMER-KRASSELT, New York, NY
ASSOCIATE CREATIVE DIRECTOR
August 2009 - April 2013
Wrote, developed and creative directed over 100 television commercials, produced emails, social campaigns, radio spots, billboards and in-store creative campaigns for national fashion retailer, Burlington Coat Factory. Wrote copy and devised concepts on broadcast, print and digital projects for Patron Tequila and Benihana restaurants.
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SANDERS/WINGO ADVERTISING, Austin, TX
ASSOCIATE CREATIVE DIRECTOR
May 2008 - July 2009
Wrote, developed and creative directed integrated television, digital, print and radio campaigns for AT&T, Chevrolet, and State Farm.
GSD&M, Austin, TX
SENIOR COPYWRITER
July 2000 - April 2008
Developed concepts, wrote copy and produced integrated television, digital, print, and radio campaigns for Southwest Airlines, Walmart, BMW, United States Air Force, United Healthcare, Yellow Pages and Texas Parks and Wildlife.
GRACE & ROTHSCHILD, New York, NY
COPYWRITER
June 1996 - April 2000
Wrote print ads, television and radio spots for Land Rover, Ernst & Young, and Mobil 1.
EDUCATION
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SCHOOL OF VISUAL ARTS, New York, NY
UNIVERSITY OF DELAWARE, Newark, DE
BA, English
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